At Act-Clean, we’re proud to support the hospitality industry by offering reliable, high-quality cleaning and back-of-house support. In this interview, we spoke with Alex Pitchford, an independent hospitality consultant with a wealth of experience in managing high-profile projects, including roles with Gordon Ramsay Holdings and Selfridges. Alex shares his insights on why Act-Clean is a trusted partner for hospitality businesses.
Can you introduce yourself and tell us a bit about your background in hospitality?
Alex: “I’m Alex Pitchford, and I run Pitch Perfect Consulting. I’ve been in hospitality for many years, starting from growing up in a family business to working with some of the industry’s biggest names.
Over the years, I’ve been involved in everything from opening new restaurants to managing complex hospitality projects. Now, as a consultant, I support businesses with site development, project management and operational advice.”
As a consultant, how important is it to work with businesses you can trust?
Alex: “Trust is everything. I’m not just offering advice – I’m bringing my network along with me. When I recommend a company, it’s because I believe they’ll deliver, not just make promises. I’ve worked with Act-Clean for years and always felt that they’re the kind of company you can rely on. They’re responsive, transparent and committed to getting it right. Knowing they’re on the other end of the phone and ready to step in if needed is invaluable.”
In what capacities have you worked with Act-Clean?
Alex: “I first started working with Act-Clean back when I was with Gordon Ramsay Holdings. They provided back-of-house support, from kitchen porters to specialist deep cleaning for openings. Act-Clean made sure that our spaces were legally compliant and we always had peace of mind knowing that the team they brought in was trained, vetted and reliable. This is crucial because when you’re managing high-profile openings, you need to know every aspect is being handled professionally.”
What makes Act-Clean different from other providers in your experience?
Alex: “Act-Clean’s flexibility and responsiveness stand out. I’ve worked on a lot of projects with unpredictable timelines and Act-Clean has always adapted to our needs. There’s no rigidity – if a date shifts or extra cleaning is needed at short notice, they’ll work with us to make it happen. They understand the nature of hospitality, where things can change on a dime, and they’re able to pivot without making things complicated.”
How do you see Act-Clean adding value during a project opening?
Alex: “Opening a new site is chaotic, to say the least, and it’s not just about cleaning. Act-Clean brings in experienced team members who understand the pressures of an opening. Their crew has done it all before, so they know what’s needed to get a place ready to operate smoothly. This makes a huge difference during those early days when everything is new, and you’re still finding your feet.”
How do Act-Clean’s standards impact the overall guest experience?
Alex: “I think people forget that hospitality isn’t just what guests see at the front of house. If a kitchen isn’t running smoothly, it has a knock-on effect across the whole operation. Act-Clean’s team understands this, they’re a crucial part of the back-of-house ecosystem. The chefs and managers know they can rely on Act-Clean to keep things running efficiently and that means the front of house can focus on delivering the best guest experience.”
Would you recommend Act-Clean to other businesses?
Alex: “Absolutely. Act-Clean have been a key part of my network for years and they’ve consistently delivered for my clients. I have no hesitation in recommending them, not just because I know the team but because I’ve seen the results. They’re committed to working alongside your business to help you succeed, and that’s exactly what you need in this industry.”
We understand the pressures and complexities of running a successful hospitality business. With our experienced team, flexible approach and commitment to high standards, we’re proud to be a trusted partner for leading names in the industry. If you’d like to know more about how we can support your business, get in touch today.